In a bold move signalling its dominance in ultra-premium smartphones, Samsung has unveiled its first triple-folding device, the Galaxy Z TriFold, described by the company as a “special edition” rather than a mass-market release. According to Samsung, the device opens up new possibilities by “increasing … possibilities for creating and working”.
Set to go on sale in South Korea on December 12, the TriFold arrives with an eye-watering price tag of about US$2,443 — more than twice the price of the latest iPhone model.
The phone unfolds into a massive 10-inch display, weighs 309 grams, and at its slimmest point measures less than 0.2 inches thick.
Samsung has emphasised that the TriFold is not aimed at everyday consumers. One executive, Kim Seong-eun, stated the device is “special edition” and “not intended for mass sales”.
The timing of the launch comes as the smartphone market shows signs of maturity, pushing manufacturers to seek novel form-factors and tech differentiation.
While Samsung is not claiming to be the first in the world with a triple-folding phone — indeed, China’s Huawei beat it to the punch — the TriFold underscores Samsung’s ambition to steer the market towards more ambitious, high-end devices.
