MultiChoice Group has announced plans to discontinue its streaming platform Showmax following what the company described as a comprehensive review of the service and its long-term digital strategy.
In a message sent to customers, the company said the decision was taken by the Showmax board as part of efforts to strengthen MultiChoice’s broader digital offering and ensure sustainability in a rapidly evolving global streaming market. The announcement signals a significant shift for the platform, which has been one of Africa’s most recognizable home-grown streaming services.
“Following a comprehensive review, the Showmax Board has taken the decision to discontinue the Showmax service in the near future,” the company said in the communication to subscribers. It added that the move reflects “our focus on strengthening our overall digital offering and ensuring long-term sustainability in an increasingly competitive streaming environment.”
Despite the announcement, MultiChoice assured users that the service will continue to operate normally for now. The company emphasized that subscribers do not need to take any immediate action and can keep using the platform without interruption while further plans are finalized.
“Importantly, at the moment there will be no interruption to your current service. You can continue streaming as usual, and no action is required from you at this time,” the company said.
MultiChoice acknowledged that the announcement could raise questions among subscribers and pledged to provide additional information before any final shutdown occurs. The company said it is developing plans aimed at ensuring a smooth transition for users once timelines and next steps are determined.
“Showmax subscribers are a priority for us, and we are working on plans to ensure clear communication and a smooth transition when the time comes,” the statement said. “We will share further details well in advance, including timelines and any future steps, should they be required.”
The development comes as global competition intensifies in the streaming industry, with platforms battling for audiences through aggressive content spending and technology upgrades. MultiChoice indicated that streaming remains a key pillar of its long-term strategy, despite the decision to wind down Showmax.
The planned discontinuation of Showmax marks a major moment in the evolution of Africa’s streaming landscape. Since its launch, the service has played a significant role in distributing African films, series and sports content to audiences across the continent and beyond. Further details about the timeline for the shutdown and what it means for subscribers are expected to be announced by MultiChoice in the coming months.
